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December dip takes shine off record watch sales in 2021

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Shops remained open in December, but people were voting with their feet, particularly with the introduction of Plan B advice to work from home.

In-store watch purchases spike in November

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The value of all sales in Great Britain surged by 50.2%, a dramatic increase on October's 6.5% growth.

GfK reports watch sales continuing to rise into October

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Retail sales data from GfK tells the same story as Swiss export figures, which show the UK overtaking Japan in October to become the fourth largest market in the world.

Britain powers back to become fourth largest watch market in the...

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Sales are up by over 60% since the start of the year as our world-leading retailers adapt to the post-pandemic economy.

Watch sales rise by 22% in August

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The August figure builds on the previous month's performance when July sales were 34% higher than in the pre-pandemic month in 2019.

British watch sales soar to 34% above the pre-pandemic summer of...

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Retailers have unearthed untapped demand from domestic customers, who are splashing out on more expensive timepieces.

EXCLUSIVE: June watch sales rocketed to 71% above same month in...

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The total value of watches sold at retail rocketed by 71.5% in June compared to the same month two years' ago in the pre-pandemic...

Year on year watch sales for the 12 months to end...

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It remains largely pointless comparing one month's watch sales to the same month a year ago because market volatility was so extreme in 2020. That...

Watch sales in April were 10% higher than the same month...

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For the 12 months from May 2020 to April 2021, during which stores were closed for more than 20 weeks, sales increased by 4.6% over the prior year.

Watch sales shoot up by 10% in March in Britain

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Sales for watches priced at £5,000 to £10,000 were up by 26.9% in March and the over £10,000 price category rose by 9.9%. 
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