Swatch is turning to jelly with its first announcement for 2020, a 47mm Big Bold watch made from transparent plastic.
The quartz watch is designed to show its inner workings and draw the eye to the bold use of red, blue and yellow prime colours for its hours, minutes and seconds hands.
It is worn on a translucent silicon strap and is retailing now for £85.
Swatch says the watch “marks an era where you can speak out your personality, as crystal clear as can be”.
