Washington D.C’s historic destination for watches and jewelry has expanded its retail footprint as a new Rolex shop-in-shop opens.
With its own street-level entrance on Connecticut Avenue, the retailer says it further cements its status as a top destination for watch collectors.
In addition to Rolex, Tiny Jewel Box is home to a premier collection of luxury watch brands including Jaeger-LeCoultre, Cartier, IWC Schaffhausen, TAG Heuer and Patek Phillipe, which also added an expanded showroom to the historic store in the summer of 2021.
While a Rolex showroom with an impressive product selection has been part of the Tiny Jewel Box experience for years, the business hopes its expanded offering will “excite and delight watch enthusiasts.”
Upon entering, customers will be immediately immersed in the Rolex brand experience.
Guests will be greeted by a large emerald green and gold custom chandelier inspired by the delicately assembled layers of Rolex watches.
Travertine walls and flooring border the grand showroom with 16′ vaulted ceilings and a custom stucco wall sculpture featuring DC monuments is a nod to the importance of the nation’s capital to the Rolex brand.
The luxuriously appointed Rolex environment and the expansion allows for a new immersive experience with approximately 1,500 square feet, increased from its previous 400 square feet.
The expanded shop-in-shop allows for a diverse selection of watches and the highest standards of service with a dedicated Rolex concierge.
Tiny Jewel Box counts the world’s political elite amongst the clientele from Franklin D. Roosevelt to Former President George W. Bush and First Lady Laura Bush, Former President Barack Obama and Former Secretary of State Madeleine Albright.
The masterfully broadened space expands the retail footprint of the historic section of Connecticut Avenue leading up to the corner of M Street NW.
Tiny Jewel Box C.E.O. Matthew Rosenheim, commented: “Discerning watch collectors will soon find a deeply enriching Rolex experience at Tiny Jewel Box. We’re excited to offer Washingtonians a stunning selection of Rolex timepieces, a private viewing space and a resource of elite watch experts.”
