Bulova, a New York City based watch brand, and iconic singer, songwriter and actor, Marc Anthony, have announced an exclusive relationship celebrating their iconic “Bold at Heart” spirits.
Reflecting on the move, Anthony explained: “I love and will always love music, but I have also been immersed for many years in the world of design, painting, and the arts in general. The opportunity to work with a historic and innovative brand like Bulova allows me to create timepieces which has been a dream of mine since I appreciate the beauty and craftsmanship of a timepiece.”
Adding: “I am enjoying the whole experience, from my early sketches to the final product, and I am really excited to create signature pieces that are really meaningful to me. I feel like a kid playing in a sandbox, but with the utmost seriousness, curiosity and detail.”
A partnership with Marc Anthony adds to the expanding roster of music partnerships that Bulova has created over the past few years, including the Grammys, Latin Grammys, Frank Sinatra Enterprise and The Apollo Theater.
On this, Jeffreh Cohen, President of Citizen Watch America, said: “There are very few living artists that have the power to move and stir emotions like Marc Anthony.
“He is the perfect embodiment of Bulova’s Bold at Heart spirit and like the brand, his music is evergreen and passed down for generations.”
Just like Bulova, love for innovation and ingenuity will come to life through a dedicated four-year partnership where Marc’s creativity and Bulova’s artisanship will come together for a series of timepiece and jewelry collections (special edition, limited edition and unlimited).
The Marc Anthony collections will feature the direct involvement of the artist in the design process and will be named after some of his most iconic songs.
Poised to launch in November 2022, the collections will include elements of Anthony’s artistic and personal universe. Bulova will also support the work of Anthony’s charitable efforts with his Maestro Cares Foundation that builds orphanages across Latin America.
