Paul Sheeran Jewellers’ dramatic expansion is continuing in Dublin with the opening of a monobrand with Breitling.
The Irish jeweller has also created boutiques for Richemont’s IWC, Panerai and Montblanc in recent months.
The Breitling opening comes at an opportune moment for Paul Sheeran, with Ireland winning the recent Six Nations rugby tournament with a grand slam.
One of Breitling’s big launches this year was a collection of Chronomat chronographs in partnership with the Six Nations.
“We are so excited about the opening of this new breathtaking boutique in the heart of Dublin,” says Gavin Murphy managing director Breitling UK & Eire.
“Partnering with Paul Sheeran to deliver a complete brand experience, from the most comprehensive collection of watches ever seen in Dublin, to the cool, informal, luxurious hospitality space where we can welcome and invite clients to discover the whole universe of the Breitling brand. It’s a game changer for the region and we look forward to the success it will bring in this vibrant City,” he adds.
Paul Sheeran has worked with Breitling at its former multibrand showroom for a number of years, but is shifting in the direction of opening franchised boutiques with major watch brands.
“For our customers, their experience of Breitling will now be on par with any other international capital city around the world. The luxurious fit-out of the boutique interior provides a beautifully branded environment within which our clients can comfortably shop the extensive collection and the contemporary bar area ensures everyone feels welcomed and can enjoy our renowned Irish hospitality. We are looking forward to bringing the Dublin and wider Irish market on the Breitling journey and building on the success we’ve had to date with the brand,” managing director Paul Sheeran describes.
The 94 square meter (308 sq ft) Dublin showroom sticks to the Breitling industrial design concept, which mixes hospitality with retail.
There is a bar and lounge at the rear where customers will feel like they have been transported to a Manhattan warehouse venue thanks to leather and metal bar stools, hanging pendant lights and concrete accents.
Customers are greeted by a Triumph motorcycle displayed on a platform, surfboards on the walls, and a model plane suspended from an upside-down runway on the ceiling; all signposts to Breitling’s strategy of grouping its watches into land, air and sea collections.
