Orient and Orient Star embark on journey into the UK market

Japanese watchmaker Orient has confirmed that Orient and Orient Star will become available in the United Kingdom for the very first time.

It follows the global success of Orient and Orient Star watches in over 40 countries.

Launching in the UK today, the brand is bringing much loved watches to the UK with an initial collection of 46 timepieces including flagship models from Orient Star which are hand assembled and made in Japan.

This comprises the Diver 1964 2nd Edition and Contemporary Skeleton, as well as the bestselling Orient Bambino 38mm timepiece, beloved for its compact case size and vintage feel.

Since the 1950’s, Orient and Orient Star have offered high-quality, attainable timepieces with enduring style.

Founded in Tokyo, the brands’ heritage is rooted in Japanese craftsmanship, reliability, precision, and beauty that stands the test of time.

Orient has continued to create durable, reliable timepieces featuring high-quality, in-house movements at an accessible price point.

In 1951, the desire to create a premium line of watches ensued and Orient Star was born, with a focus on offering intricate craftmanship, robust movements and high-end finishes.

In 2017, after a long partnership in watchmaking, Orient became part of Epson with its established heritage in timekeeping and watchmaking. Today it is fully integrated into the business.

President of Epson Europe, Yoshiro Nagafusa said: “Epson is delighted to announce the launch of Orient and Orient Star in the UK. The Epson and Orient brands were both founded in the mid-20th Century and have grown up together to achieve decades of precision and artisanship.

“These amazing watches are handcrafted in-house, using traditional techniques, to create stunning, eye-catching designs, which stand the test of time. We are excited to introduce our passion of watchmaking to this new market and satisfy the vast fanbase of the brand which already exists.”