Since Hublot established its largest flagship in the U.S. on Fifth Avenue, the luxury Swiss watchmaker has become a mainstay of New York City.
An unwavering beacon standing tall in its center, Hublot says it is proud to honour the city with the latest iteration of its Concrete Jungle.
As a city built on these foundations, New York is not just a place but a symbol of vigor and resilience.
Paying homage to this, Hublot says it draws inspiration from the bustling streets, their exuberant spirit, brilliant energy and limitless opportunities, moved by the city’s perpetual ability to endure, evolve and overcome.
Hublot has thus created an avant-garde tribute to New York’s bedrock of strength.
With shared values to always be first, unique and different, the city is brought to life on a classic timepiece with a contemporary concrete twist.
The 2nd iteration of Hublot’s Concrete Jungle is fortified with a more durable concrete material, staying true to the brand’s Art of Fusion principle to “promote groundbreaking innovation.”
The concrete material is composed of 65-75% fine cement, 25-30% epoxy resin replacing water in standard concrete, and 5-10% fiberglass replacing steel to reinforce the concrete.
Hublot’s Nyon design team upgraded the epoxy resin with an anti-UV additive to prevent color change over time and applied an anti-graffiti treatment on the finished components to prevent the concrete from becoming impregnated with other contaminants like dirt.
The case and dial formed with this enhanced concrete will prove to withstand the test of time, underlining the importance of meticulous craftsmanship in creating enduring pieces.
The concrete encases the HUB1143 Manufacture self-winding chronograph movement with a water resistance of 50 meters and power reserve of 42 hours. Outfitted with black ceramic pushers and crown, and an all-black textile strap with black stitching, the contrast highlights the fine details on the concrete dial.
Limited to 50 pieces, the Classic Fusion Concrete Jungle New York will initially be available exclusively at Hublot’s Fifth Avenue flagship boutique and on Hublot.com/US before becoming available in Hublot boutiques nationwide.
