Mr Jones has converted another of its most popular quartz watches into a mechanical automatic.
Earlier this year, the British watch business relaunched its bestselling A Perfectly Useless Afternoon watch as an automatic.
Today, The Accurate is getting the same treatment.
It is slightly larger than its quartz equivalent at 40mm rather than 37mm, and has an exhibition case back exposing a Swiss-made automatic movement.
The watch is designed around an English translation of the Latin memento mori, which reminds us of the inevitability of death.
Along its hour hand, the watch says “remember”, while the minute hand adds “you will die”.
The Accurate Mechanical is on sale today for £545.
