Mr Jones Watches is promising to make more of its most popular watches with mechanical movements this year, and is kicking-off with its all-time bestseller, A Perfectly Useless Afternoon.
The iconic watch encourages relaxation with its scene of a character languidly floating in a swimming pool with their outstretched leg showing the hour and a rubber duck floating around the watch face for the minutes.
A model housing a Swiss-made automatic STP1-11 movement goes on sale at 4pm BST tomorrow (April 19) for £495 / $550 / €550 on the Mr Jones website.
The quartz version is £195.
Crispin Jones, founder and director of Mr Jones Watches, says the launch of a mechanical version of A Perfectly Useless Afternoon is the first of a number of Swiss-movement watches being introduced this year.
“While we’re a design-led brand, we’re also passionate about watch movements and British production. By introducing mechanical versions of some of our bestselling and most loved designs, we’re aiming to provide even more options for our customers to best suit their lifestyles and preferences,” he adds.
A Perfectly Useless Afternoon was designed by Belgian illustrator and author, Kristof Devos, who took inspiration from Chinese writer and philosopher, Lin Yutang’s famous quote: “If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learned how to live.”
It comes in a 40mm steel case with an exhibition back and will survive any dip in a summer swimming pool with its 50 metre water resistance.
I have placed an order on the 20th April – being shipped out today !! can’t wait to have it in my collection.