Movado urges customers not to let numbers define them

Movado Museum

Movado has unveiled its Autumn advertising campaign will be built around the slogan “Don’t Let Numbers Define You”, a pitch the company says  embraces individuality and celebrates Movado’s iconic Museum dial.

The campaign highlights the brand’s long-standing dedication to supporting cultural and visual arts that has included collaborations with artists including Andy Warhol in 1987.

It is also a wry joke on the fact that Movado Museum watches famously have no numbers on their dials.

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“The new brand campaign utilises compelling graphics and pays tribute to the Movado consumers’ appreciation of iconic design that allows for self-expression thru the distinctive museum dial,” says Mary Leach, chief marketing officer at Movado Group.

“We feel that our consumers are independent thinking individuals that have a unique point of view and a real appreciation for modern design. Movado is not ordinary but a rule-breaker, a timepiece that is truly an art form. The campaign speaks to this spirit and to the brand’s passion for the arts,” she adds.

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Tags : advertisingMovado
Rob Corder

The author Rob Corder