If there is ever such a thing as an official timekeeper for the metaverse, Hublot wants to be it.
Ahead of the football World Cup, which kicks of in Qatar this month, Hublot has shared news that it has created a ‘Hublot Loves Football Metaverse Stadium’, described as a hybrid sport, art, and digital events space inspired by the intricate design of the case body and digital face of its Big Bang e watch.
Ricardo Guadalupe, Hublot CEO, goes out on a virtual limb to describe: “Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand.
“Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off.
“Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm. We invite you to gaze through the porthole into this new world, where you can discover our Hublot Loves Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather, celebrate our shared human history and look forward to our future together.”
