Maurice Lacroix’s Aikon family has been its bestseller almost from the day it burst onto the scene back in 2016.
As an everyday sports watch, it comes at a price that appeals to younger customers getting their first taste of Swiss-made quartz or mechanical timepieces.
Constantly updated, and now one of the broadest collections in the industry, the Aikon range never stands still.
This year Maurice Lacroix has added an updated Aikon Quartz in four 35mm styles, along with a 40mm bi-colour watch, all of them adopting the signature bezel with its six arms framing dials in white, silver, black and blue.
They can be bought on a choice of rubber straps or steel bracelets.
Prices start from €950.
The 25 year evolution from pre-Millennia Calypso to Aiken after years of focus on Masterpiece and Porto’s, has brought the Collection at least cosmetically to the shadows of Royal Oak for ‘Everyman’, quite well executed.