Mappin & Webb has revealed a new high end design concept with the opening of a multibrand boutique, anchored by Rolex, in the historic city of York.
The showroom, on Davy Gate, replaces a smaller store on Coney Street that the Watches of Switzerland Group acquired from Fraser Hart in 2020.
Mappin & Webb’s new concept see the creation of a bright luxurious environment for jewellery with soft blush accents adding a feminine touch to the retailer’s signature blue.
It also has to accommodate dedicated branded areas including a large Rolex room and spaces for Tudor, Hublot and Bulgari watches; a first for Mappin & Webb.
It is open and inviting, working in harmony with the historic building’s architecture, but also has separate VIP consulting rooms, relaxed seating area and a large bar.
On the jewellery front, there is a dedicated bridal area offering Mappin & Webb’s in-house diamond collections, plus branded displays for the likes of Fope, Messika and Roberto Coin.
A new range of millwork and frameless glass tanks have been created as part of the concept development which sit beneath feature chandeliers and other intelligent lighting.
“We are thrilled to be opening our new showroom in York, the town has a rich history and is known for its love of luxury and fine craftsmanship. At Mappin & Webb, we are committed to providing our clients with a luxury shopping experience that differs to any other jewellery store by embracing our brands tradition and heritage. This new showroom perfectly captures the essence of Mappin & Webb moving the brand forward with this contemporary modern design to showcase our own brand and brand partners in the best possible way,” says Craig Bolton, president of the Watches of Switzerland Group UK & Europe.
