Luxe Watches has been confirmed as a sponsor of this year’s WatchPro Awards, an association that the company says signals its step up into the upper leagues of British watch retailing.
Nicholas Hickey, director at Luxe Watches, recalls how his business used to graft at selling a small selection of pre-owned watches in its early days but has now grown in sophistication and scale.
“We are really excited and humbled to be sponsoring the WatchPro Awards. It helps to remind us how far we’ve come and how hard we’ve worked to build our business from a watch dealer, brokering one deal at a time, to launching a website and then a retail store,” Mr Hickey describes.
The next phase in Luxe Watches’ plan is to network with the true power brokers of the industry and show how it can add value to the luxury watch ecosystem.
“Personal relationships are so important so it’s a fantastic opportunity for us. One of our objectives for the next five years is to build the brand on a more corporate level. Being involved in important industry events is important to us and we want to show our support,” explains Mr Hickey.
2018 appears to be the year when dealers in pre-owned and ex-stock luxury watches have their efforts recognised at the highest levels of the Swiss watch industry after years of being treated as outriders.
Luxe Watches is among an emerging breed of more sophisticated businesses that are gaining the trust of customers and trade associates.
Mr Hickey says that his company will continue to invest in improving its service to suppliers and customers. “We’ve been working on upgrading our website and increasing our in-stock offering so have been buying like crazy. Plans are also underway for a new premises which will enable us to have an in-house watchmaker so we will be able to cut down on time and costs for customers. We also introduced a finance option earlier in 2018 which has seen a huge rise in interest in our entry level pieces,” he explains.
The current difficulty facing consumers that want certain high demand timepieces is fueling the growth in the secondary market, and Luxe Watches believes it can provide a solution. “We would love to hear from anyone who is looking for something limited or special; we love a challenge and have been known to travel across the globe for our clients. Nothing is too much trouble and we really enjoy offering such a great watch locator service,” Mr Hinkley says. “We are also running a really strong UK buying campaign. We want to keep things local and support our customers and try to offer the best price on a buy-back service as we know how much of an investment a watch can be,” he adds.
The 2018 WatchPro Awards takes place on November 6 at London’s 8 Northumberland. Click here for details of tickets and tables.