A letter from Rolex CEO saying that the company is cutting production this winter due to gas shortages this winter is a hoax, WATCHPRO can reveal.
We ran a story this morning based on being sent the letter, which we have now removed.
Rolex was alerted yesterday that the letter was in circulation and has confirmed to WATCHPRO that it is fake.
WATCHPRO apologises for any confusion.
Sounds as if you ran a story without confirmation or statement from the source. This seams to be a trend lately in the communication industry. GET THE STORY TO PRESS BEFORE ALL OTHERS AND APOLOGIZE LATER!
Which do you value the most: beating the competition or having the trust of your readership?
That’s fair criticism. I should have checked.
Of course it’s a hoax. Everyone knows Rolex uses in-house gas!