Music legend Jay-Z has added an online watch market place to his list of business interests after gaining an equity stake in Wristcheck.
The Hong Kong-based platform, which was set up three years ago by Austen Chu and Sean Wong, confirmed that the hip-hop star – real name Shawn Carter – has become an “investor” in the business, but did not disclose the value of the investment or the size of the stake he has acquired.
They said the investment underlined the “trust and credibility” that the company has built since it was founded three years ago.
Mr Chu commented: “As an entrepreneur, Jay-Z has always been an inspiration to me. I remember growing up to his music – his lyrics not only introduced me to watch brands like Audemars Piguet, but also fuelled my love for watches even further, as he bridged the gap between watches and pop culture.”
“As the most influential celebrity watch collector of the 21st century and a certified G.O.A.T, his support carries immense weight both personally and professionally.
“It’s a testament to the trust and community we’ve built, and marks a major milestone in cementing Wristcheck as the go-to platform for watch enthusiasts worldwide.”
Mr Chu described its new investor as the “godfather of all celebrity watch collectors” having accumulated some of the rarest, most elusive timepieces throughout his career.
The platform has even published an extensive guide to his impressive collection HERE.
Wristcheck was established after the founders grew “sick and tired” of the traditional secondary watch market, claiming it suffered from a lack of safety, transparency and inclusivity, as well as exorbitant margins.
Their tech-powered solution has been designed to be safe and fully transparent, with buyers knowing what sellers net, and sellers knowing what buyers pay.
Each and every watch is fully authenticated and thoroughly graded in order to protect both buyers and sellers.
