Chicago-based retailer, Burdeen’s, teamed up with Panerai this month to host an exclusive VIP customer appreciation event.
Held on the rooftop terrace of the Viceroy Hotel in Chicago on September 13, it was held to celebrate the third anniversary of the opening of the Chicago Panerai Boutique located at the Waldorf Astoria Hotel.
The event was hosted at The Deveraux, a stylish retreat on Chicago’s Gold Coast that sits 18 floors up in the Viceroy Hotel and offers unobstructed sweeping views of the city’s magnificent skyline.
All of Panerai’s collections were presented as well as the 2022 Novelties from the Panerai Submersible, Luminor, Luminor Due, and Radiomir Collections.
The guests were welcomed by Matt Burdeen, President of Burdeen’s Jewelry as well as Benoit de Clerck, the Chief Commercial Officer at Panerai Global and Philippe Bonay, the Brand President of Panerai North America.
The event allowed the guest to get “up close and personal” with the latest releases from Panerai, some which have not been released to the public yet.
On hand were also some of Panerai’s most complicated pieces ever offered by Panerai including: The Luminor Calendario Perpetual (PAM00742), the Radiomir Minute Repeater Tourbillon GMT (PAM00600) and the show stopping L’Astronomo (PAM00920) inspired by Galileo.
The Chicago Panerai Boutique also debuted a limited-edition series of 100 straps that were made to honor the “Stars and Bars” of Chicago’s iconic city flag.
The straps were made by French based company Jean Rosseau and are 100% waterproof textured rubber featuring 4 Red Stars inset to the distinctive powder blue with white accents.
Signature cocktails were served to bring Panerai’s Italian history a little closer to Chicago.
