HYT has partnered with Brilliantine Pictures in a move which the brand says is a prelude to “spectacular new projects.”
It is said to be a showcase of the future vision shared by Davide Cerrato, CEO and creative director of HYT, and Brian Tornay, director and founder of Brillantine Pictures.
An example of this was presented in Geneva in March when launching the new HYT Moon Runner watch which was unveiled thanks to a 3D projection mapping designed by Brillantine Pictures.
This spacecraft-like capsule, with its unique and innovative video mapping system, can be used to animate the timepiece, in particular to show its technical features such as an unprecedented visualization of the Moon in volume.
But this equipment also makes it possible to go much further, by presenting the creative universe and inspirations linked to a contemporary timepiece.
Davide Cerrato, CEO and creative director of HYT, explained: “It’s obviously much more than just a showcase. Thanks to this device, we can take the spectators with us on the unprecedented journey we are offering towards Fine Watchmaking 4.0: that is, our quest for a mutation allowing Haute Horlogerie to be in tune with the times.
“Our meca-fluidic technology, which is a unique marriage of science and watchmaking know-how, and the way we intend to metamorphose classic complications through our vision of a new form of futuristic design expression, are perfectly staged and become understandable not only to the discerning connoisseur or collector, but also to a very wide audience ” said Davide Cerrato, CEO and creative director of HYT.”
While Brian Tornay added: “3D projection, also known as video mapping, is the art and science of using physical spaces and objects as a projection surface instead of a conventional screen. The end result is a magical, visually arresting effect that changes our perception and must be seen live to be fully experienced. Immersive multimedia entertainment has the power to strengthen social solidarity, to inject new energy into spaces, to attract new audiences and the magic happens.”
