What every newly minted bitcoin billionaire needs is a statement timepiece that oozes success but with a subtle nod to how those riches were made.
Hublot hopes to tap that market with its Big Bang Unico Ledger, a watch made in partnership with Ledger, a secure crypto and digital asset platform said to be used by 4 million customers worldwide.
“I firmly believe this is the year when the watch industry will come to embrace crypto currency,” says Hublot CEO Ricardo Guadalupe.
“Hublot has always been first, unique, different and we’re extremely proud and excited to introduce a luxury Swiss Made watch that brings these two passionate, creative worlds together in such an historic, tangible way. History will show the Hublot Big Bang Unico Ledger as a landmark collaboration that set the new standard for forward-thinking people who love watches, crypto and shaping the future,” he adds.
Protecting information linked to a luxury watch on an incorruptible blockchain is no longer new.
Hublot is providing a unique crypto key with each of its Ledger & Hublot Nano X watches.
The Nano X is Ledger’s signature digital asset wallet, a Bluetooth-enabled piece of hardware for safely encrypting, securing and managing crypto assets. More simply, it is like a remote control for those assets that nobody else can use.
The 50-piece limited edition watch is based on the Big Bang Unico, which has a 42mm black ceramic case and a skeletonised automatic chronograph in-house movement.
Crypto kings will love the detail of its gold coloured bezel made from solid electrum, a gold and silver alloy that was used as early as 580-590 BC to mint the earliest known coins.
The bezel carries the Bitcoin Latin motto “Vires in Numeris”, or strength in numbers, stamped six times around its outer edge.
“Our collaboration merges the oldest currency from ancient civilisations and cryptocurrency, in the same way that Hublot fuses innovative materials with horology. The combination of the watch and the limited-edition Ledger Nano X becomes a gateway to a self-custody future and the metaverse. We couldn’t be more proud to work with our friends at Hublot on these incredible pieces,” says Pascal Gauthier, Ledger’s CEO.
