Guess Watches has celebrated its continued support for breast health educational initiatives leading into Breast Cancer Awareness Month.
The brand has been a proud partner for over 10 years with The Get In Touch Foundation, a non-profit specifically focused on providing free and accessible information.
It aims to empower all to make breast health simple, appropriate, and routine through their trademarked Daisy Wheel tool.
The program is free to school nurses and health educators and has reached over one million students in all 50 U.S. states and 34 countries. In an effort to reach more people effectively, the Daisy Wheel mobile app was designed to demonstrate how to properly perform breast self-exams in 8 simples steps, has a calendar sync for regular breast self-exam reminders, and is available in 9 different languages for both Apple and Android devices.
As part of the partnership, Guess Watches designs a Limited-Edition timepiece with a portion of the proceeds donated directly to The Get In Touch Foundation to help further drive their mission for breast health awareness each year.
For 2023, a signature Sparkling Pink timepiece offers fashion and function all in one.
It features a polished 38mm rose gold case with colourful crystal bezel and a glitter ombre dial with multi-function movement complemented with a sporty pink silicone strap.
Commenting on the work, Annie Santo, VP of Global Marketing for the brand, said: “We believe that awareness and education are pivotal in the fight against breast health challenges, through this collaboration we hope to inspire positive change and continue to make an impact on the lives of individuals and families affected by breast health concerns.”
Available in retail stores for $160, it is also available from the Guess website.
