Grailzee founders prioritise a safe and secure platform for both buyers and sellers

Luxury watch auction house Grailzee was founded in 2022 by a team of serial internet entrepreneurs based out of Minneapolis, Minnesota.

Luxury watch auction house Grailzee was founded in 2022 by a team of serial internet entrepreneurs based out of Minneapolis, Minnesota.

After selling their previous company, a meal delivery service, for $321 million in 2019, they took a few years off to enjoy their newfound wealth and dig into their hobbies, which include luxury watch collecting.

After experiencing one too many close calls for deals gone wrong during that time, the founders became increasingly disappointed that there was no safe and secure platform to buy and sell luxury watches in a timely manner. So they decided to take matters into their own hands and founded

“We built the website we wished we had as we were growing our collections,” says Grailzee co-founder Kian S. “It was surprising to us that no one else had a truly bulletproof, guaranteed safe transaction on both sides with a simple fee structure. We had the tools and resources to build it, so we did.”

On Grailzee, sellers can list their luxury watches for a small fee, usually $99 or $499 depending on the level of service. The winning bidder pays a final value fee to the site, but pays the seller directly after Grailzee’s team confirms proof of funds and authenticates the watch.

Grailzee quickly gained a reputation for its commitment to authenticity and safety by insisting every transaction go through its secure and convenient authentication process to remove any risk of fraud or counterfeit watches.

Before being shipped to the winning bidder, all watches are authenticated by a third party and buyers are provided with a thorough report of the current condition and authenticity of the watch prior to sending payment.

Grailzee buyer, Michael S, explained: “I won two watches in January, a gold Panerai and a Rolex Starbucks. The inspection reports were a nice touch, and the watches arrived exactly as described. I’ve been in this hobby as a collector for 5 years now and haven’t had a buying experience as good as this one.”

The selling process is illustrated in the lead image.

The authentication procedure is carried out by a team of experts who specialize in authenticating, servicing, and restoring luxury watches. They examine the watch carefully, including looking at the movement, dial, case, and any other relevant features.

If the watch passes the authentication process and matches the condition represented on the auction, the buyer then wires the seller for the watch. The authentication center then ships the watch to the buyer, ensuring a safe transaction for all parties involved.

The platform is indeed user-friendly, with a modern design that makes it easy for buyers and sellers to navigate.

Sellers can list their watches quickly and easily, and the platform offers competitive commission rates to ensure that sellers get a fair price for their watches.

Buyers can browse through a wide selection of luxury watches, filter their search by brand, model, & other relevant features, and subscribe to specific brands and models that are of interest to them.

Grailzee may be a relative newcomer to the world of watches, but they already showing strong results in their sales, including a Patek Nautilus 5990/1R-00 that sold for $336,000. Models from Audemars Piguet to Zenith have sold through the platform for fair market values with new auctions being listed every day.

The founders’ commitment to authenticity and safety has made a trusted destination for watch enthusiasts who want to buy or sell luxury watches.

If you’re looking for a high-end timepiece, be sure to sign up for Grailzee and subscribe to notifications about every piece on your watch list!

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1 Comment

  1. I purchased a Cartier Ballon Blue 42 mm from Grailzee on Jan 26, 2024. I received the watch on Jan 30, 2024.
    Upon inspection, I noticed the bracelet is not fit perfectly with the lugs. So, I opened a support ticket with them and they asked me to re-insert.
    Since I was unable to do so, I brought the watch to Cartier store at South Coast Plaza, Costa Mesa and ask them to assist.
    They told me “Just looking at the bracelet, it is an AFTERMARKET bracelet”

    The watch was inspected and authenticated by Bennisson and I wonder, how they could miss this.

    Please be careful.

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