Goldsmiths opens second new concept showroom

Watches of Switzerland Group retailer, Goldsmiths, has continued the roll out of its new concept showroom with an expanded and refurbished store in the heart of Warrington.

Goldsmiths Warrington is situated in Golden Square, the main shopping destination in the town centre, and is the second to feature the retailer’s new modular design, luxury finish, and matching colour scheme.

“We are delighted to announce the opening of Goldsmiths Warrington, further expanding our presence in the Northwest of England,” said president of the Watches of Switzerland Group for the UK and Europe, Craig Bolton.

“This new showroom represents our commitment to providing exceptional luxury jewellery and watches to the local clients.

“With its modern design and curated selection of prestigious brands, Goldsmiths Warrington will offer a unique shopping experience for our clients.

“This opening is a testament to our continued growth and dedication to delivering the finest quality products to our valued clients.”

With an elegant wrap-around glass frontage, fresh luxury interior, and open plan layout – the new expanded showroom aims to revolutionise the way clients experience and purchase jewellery.

Expanding into the adjacent unit, Goldsmiths Warrington boasts larger sales areas and a significant back-of-house space for colleagues.

A monochromatic palette of luxurious materials has been applied in the light showroom.

White-washed oak timber, white terrazzo, and blackened steel create contrasts against a backdrop of architectural forms which feature repeating vertical lines and soft curves – inspired by the Goldsmiths logo.

Branded areas have been created for TAG Heuer, Rado, Tissot, and Raymond Weil, while a dedicated service and repairs seating area enables staff to serve customers in comfort.