Gerald Charles is opening its first boutique in Geneva in the same week that Watches and Wonders arrives in the city.
The showroom is being built on Rue du Mont-Blanc, the main artery leading to the bridge where Lake Geneva empties into the Rhone.
Most boutiques are located Rue du Rhone area of the old town, but Girard-Perregaux recently opened its Geneva showroom on a corner overlooking the northern end of the Mont-Blanc bridge.
Gerald Charles’s boutique will open on April 8, and marks a time of significant international expansion for the brand.
The watchmaker, which was launched by legendary designer Gérald Genta, is expected to announce 10 new sales locations with top retailers worldwide at the time of its showroom opening.
