Franck Muller is associating his brand with one of the world’s tallest clock towers: a 450m residential skyscraper being built in Dubai with a branded clock at its apex.
It is the second skyscraper project in Dubai to be aligned with a luxury watch brand.
Jacob & Co intends to have its name beaming out from a diamond light-topped tower in Dubai; a city state where even the most extraordinary real estate dreams can become a reality.
“With our latest project, where architectural opulence meets timeless luxury – we bring Franck Muller’s first-ever branded residences,” says Eman Taha, CEO of London Gate, which is developing the project.
“With this partnership, we aim to reinstate the standards of sophistication and elegance, creating a living experience that reflects the brand values and vision of both London Gate and Franck Muller.
“An exclusive branded residential project; this will stand as a testament to our commitment to crafting unparalleled and never-seen spaces that resonate with our brand partner’s essence and prestige”.
Erol Baliyan, managing director of Franck Muller, adds: “We are delighted to expand in the Middle East with this unprecedented partnership with London Gate.
“We have been strategically exploring the branded residential market in the UAE to bring the heritage of brand excellence to the realm of real estate. We are glad to find the right partner with a reputed realtor like London Gate who shares our brand vision and believes in the values of Franck Muller.
“It is incredible to launch Franck Muller’s first-ever real estate collaboration in a world-class city like Dubai, known to be one of the most vibrant, luxurious, and developed cities in the world”.
The luxury residential project will be officially unveiled in January 2024 and residents can expect a handover by 2026.
