Jacob & Co intends to have its name beaming out from a diamond light-topped skyscraper in Dubai; a city state where even the most extraordinary real estate dreams can become a reality.
Property developer Binghatti has teamed up with the luxury jewellery and watch company to build what it is claiming will be the highest all-residential structure in the world.
The final height for the Business Bay skyscraper has not been released yet, but New York’s Central Park Tower, at 472.4m, holds the current record for tallest residential-only building.
Dubai’s current tallest residential tower is 393m.
Described by Ginhatti as a “hypertower”, it will include an infinity pool overlooking the Dubai skyline as well as an in-house concierge service offering private chefs, bodyguards, chauffeurs and chefs.
The design has been completed in association with watch manufacturer Jacob & Co.
“We took inspiration from the complex horological movements that beat in Jacob & Co timepieces and we integrated them into the key elements of the tower. The diamond-shaped spires sitting at the peak of the tower are reminiscent of an actual crown, an ornament of unique finesse inspired by the design of Jacob & Co’s finely cut gems.
“This is the apex of the luxury narrative in this evocative construction, a signature feature that add further grandeur to the city’s skyline.” said Muhammad Binghatti, CEO of Binghatti.
The officially named Burj Binghatti Jacob & Co Residences tower will also feature a private member’s club and high-spec penthouses.
Jacob & Co.’s ambitions in Dubai do not begin with one of the most eye-catching high rises in the world.
The jeweller has also just announced it is partnering with one of the city’s hottest nightclubs, VISION Club in the H Hotel, and launching a limited edition watch to mark the collaboration.
The Jacob & Co. VISION watch will be launched in Q1 2023.
It comes in four colours, each will be limited to 13 pieces.
Members holding special NFTs will receive it as a gift and the winner of the exclusive VISION metaverse game.
“A new era of the nightlife scene is unfolding as this partnership brings to life the soon-to-be-launched JACOB & Co. VISION watch. VISION’s official partnership with Jacob & Co. sets the global stage as it becomes the first nightclub in the world to integrate a perfect cross-border collaboration. Both brands thrive in delivering the impossible possible while crafting luxuriously curated experiences,” explains Chris Wang, CEO of VISION
VISION Nightclub will have its own private table where only people wearing their Jacob & Co. watches can sit.
The club is also offering a Jacob & Co. branded whiskey and glasses.
