Lisa Marie Pillette has been appointed as Fossil Group’s new Chief Marketing Officer and Senior Vice President.
Pillette brings extensive marketing and brand expertise to Fossil from Lacoste, Ralph Lauren, and Levi Strauss.
She most recently served as Chief Marketing Officer for direct-to-consumer brand Casper.
Her successful relaunch of the Casper brand earned her acclaim as a 2021 Brand Innovators “Top 100 Women in Brand Marketing” and 2021 CMO Award for “Creativity & Storytelling.”
Holly Briedis, Executive VP and Chief Digital Officer, commented: “Lisa has tremendous depth and breadth of marketing experience with iconic brands, an innovative lens on what marketing of the future looks like, and a compelling track record of delivering insight-led solutions.
“Pairing her distinctive expertise with our global digital capabilities allows us to think holistically about the consumer experience.”
In her role, Lisa will lead the Company’s global marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness.
She said: “I am excited to join a company with such great brand heritage. Since its inception, Fossil has had a strong focus on innovation and craftsmanship and to be given the opportunity to tell these stories and steward such meaningful brands is a marketer’s dream.”
In addition to her professional work, Lisa is an active mentor and advisor.
She serves on the boards of TRIPTK, a brand transformation group owned by Havas, and Best Pets, and she is also a member and mentor for Chief, a membership network focused on female executives, and for the New York Chapter of Women 50/50 on Boards.
