Ernest Jones has secured three month head start on its competitors for a new line of Longines Conquest Chronographs.
The collection will only be sold at the Signet Jewelers-owned retailer between August and October.
Ernest Jones will stock the Longines watches online and at 30 stores across the UK.
Longines Conquest Chronograph is the brand’s equivalent of a Rolex Daytona or Omega Speedmaster, but at the attractive price of £3,400.
For that you get a 42mm steel watch with integrated bracelet, powered by Longines’ automatic L898 movement with 59 hour power reserve.
The collection comes in a range of four colourways: white with black subdials, and a reverse of white on black; blue on blue and gold with black.