Doxa Watches has signed London-based The Blue Company as its distributor for the UK.
The news follows a relaunch by the watchmaker under a centralised management team in Switzerland.
“All markets, without exception, will operate and grow under the direct responsibility of the general management in Switzerland, which will ensure consistency and cohesiveness across all activities,” the company said last week.
The Blue Company (London) Ltd, has spent a decade working with brands including Junghans, Muhle Glashutte, and Meistersinger in the UK, two independent brands that fit well with the price and positioning of Doxa.
Jan Edöcs, board Member of white label watchmaker Walca Group and CEO of Doxa Watches, says: “Doxa Watches Ltd can be assured that the legacy of our watches is in the best of hands in UK. Thanks to their great experience of the UK market, we are confident that The Blue Company is the best partner for realising our brand’s long-term vision in the UK.”
Monica Porracin, managing director of The Blue Company, adds: “After more than a decade distributing watches in the UK, we have recognised the demand for the legendary diving watch from this long-established manufacturer. To our great delight, this coincided with Doxa’s desire to return to the UK market. We are honoured that Doxa has chosen The Blue Company to be part of their new adventure.”
Doxa says its central management team will draw attention to a clear, crisp and consistent brand image to help its retail partners.
This includes a new logo, marketing campaign built around the hashtag #YourCalltoAdventure, a new website and social networks relaunched under the DoxaWatchesOfficial name.