Fellows Auctioneers is offering free shipping to all customers in the United States this month.
The message to America is that there has never been a better time to buy from Britain where the value of the pound has been depressed by Brexit uncertainty.
“There’s no time like the present to capitalise on the favourable strength of the dollar,” the company says.
The deal could boost American interest in Fellows’ next watch sale, which takes place on September 23.
The sale focuses on a broad range of watches at affordable prices.
Estimates are typically under £500.