Elliot Brown makes some of the most indestructible watches in the world, so who better to target its latest watch at than the undefeatable British army?
In combat, a reliable way to keep time is a matter of life and death, so the Holton Professional has to be tough and accurate.
Elliot Brown has also taken the sensible step of making it camouflaged in either matte black or khaki green.
The military thinking extends to straps with unbreakable spring bars and a bezel that can be easily operated while wearing gloves.
Elliot Brown calls its Holton Professional the ultimate field watch in a vintage military style.
It is also, the company claims, the first military issue watch that is now listed among official military kit to be created by a British watch company in more than ten years.
The 43mm steel-cased collection houses a Ronda calibre 715 Swiss movement and is available on a rubber strap for £450 and a NATO strap for £425.