It’s all about the experience for Breitling these days. Restaurants and cafes lubricate customers in the company of motorbikes, surf scenes and aviation artifacts at the brand’s stores. They barely notice as a shiny new Superocean or Chronomat is slipped over their hand.
Entranced, they head to the checkout, credit card at the ready.
The next distraction is at Breitling’s brand-new store at the magnificently resurrected Battersea Power Station in London where a promotion for the latest Top Time classic car watch collection will see punters enjoying retro arcade games including the classic claw machine, a photo booth and other surprises in an American 1950s-style pop-up garage and diner.
The installation goes live on May 27.
The latest Breitling Top Time Classic Cars collection is styled after American muscle cars: the Ford Mustang and Thunderbird, Chevrolet Corvette, and Shelby Cobra.
“We are excited to welcome visitors to Breitling’s pop up Top Time Garage at Battersea, where we will showcase Breitling’s Top Time classic cars collection and the iconic cars of the 1950’s and ’60s. We will also officially open the new Breitling Café, situated within this famous British landmark that was finally completed during this era,” reveals Gavin Murphy, Breitling’s UK managing director.
Top Time Garage will treat visitors to a world of vintage motoring with a 1955 Thunderbird, 1963 Corvette, and 1968 Mustang on display.
There will also be guest speakers at the cafe from the world of classic cars sharing their experiences.
Ah, and let’s not forget the watches.
There will be a complete collection of Top Time chronograph watches inspired by the iconic Ford Mustang and Thunderbird, Chevrolet Corvette and Shelby Cobra, which will be on show alongside some of the cars themselves.
