Braun reveals jury panel which will award $100k to winning young designers


Braun has officially announced the judging panel for the 21st BraunPrize; an international design competition that aims to promote the work of young designers, creatives and inventors, every three years.

Established in 1968, the historic BraunPrize was Germany’s first international competition and its commitment to nurturing young talent has been highly regarded by the design world and the design-aware public ever since.


This year, young, up-and-coming designers and inventors have been tasked to help ‘Shape Tomorrow’ – a call to action to explore good design that will address and solve the challenges of today and tomorrow.

The judging panel for this prestigious prize includes internationally renowned experts who will honor visionary ideas and clever solutions that will help promote behavioural change and make an impact on today’s society and the future of the planet with $100,000 USD.

The winning submissions will be recognised and awarded by the jurors at a virtual awards ceremony in November.

The 21st edition of the BraunPrize is set to exceed the last competition held in 2018, which received 3,087 entrants from 107 counties.

The judges for the 2021 BraunPrize are:

  • Virgil Abloh, Chief Creative Director and founder of Off-White ™ and Men’s Artistic Director at Louis Vuitton (USA)
  • Cecilie Manz, Designer and founder of Cecilie Manz Studio (Denmark)
  • Johanna Schoemaker, Former BraunPrize Winner and owner of sustainable jewellery brand Quite Quiet (Germany)
  • Li Ningning, Director of Industrial Design across the Xiaomi Ecosystem (China)
  • Sukwoo Lee, Founder of SWNA (South Korea)
  • Gary Hustwit, Filmmaker, and visual artist based in New York (USA)
  • Stefan Schamberg, Vice President R&D, Grooming Braun and Devices, Site Leader German Innovation Center, Managing Director R&D at Procter & Gamble, Germany (Germany)
  • Prof. Oliver Grabes, Head of Design at Braun and Chairman of the BraunPrize (Germany)

The 2021 BraunPrize International Design Competition is open globally and is free to enter.

Submissions are welcome from young designers and inventors with less than 5 years work experience and students of any profession.

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