BA111OD founder and CEO Thomas Baillod has combined his passion for vintage motoring with value for money haute horlogerie in a limited edition Chapter 4.6 GMT Tourbillon 1920.
The watch has a pared-back aesthetic, letting its tourbillon and GMT sub dial set in a cream dial draw the eye.
Its shape has also been slightly reworked to pick up curves inspired by a classic Plus 6 car from British manufacturer Morgan.
It was created after BA111OD took ownership of a specially commissioned and reconditioned Plus 6 in British racing green with the brand’s logo stitched into the upholstery and displayed on its bonnet.
“Looking like it just came out of a collector’s garage, yet so new. That’s how the Morgan could be described. With its respect for tradition and authenticity, combined with a touch of modernity, it is the expression of a certain art of living,” says Mr Baillod.
“This century-old know-how that innovates gently continues to make us dream and gives us the desire to escape, to be free,” he adds.
Only 30 of the limited edition are being made, and owners will be entered into a draw to win a weekend built around driving the Morgan.
The watch, worn on a British racing green leather strap, matching the Morgan’s paintwork, comes in a sporty 44mm titanium case with its crown at 4 o’clock.
Green is also used as an accent colour on the seconds track and GMT subdial hand and hour markers.
It is powered by a hand-wound mechanical movement with a 105-hour power reserve developed by watch designer Olivier Mory.
To ensure its provenance can always be traced, the watch comes with a readable NFC transmitter built into its crystal, which also connects to BA111OD’s concierge service.
The Chapter 4.6 GMT Tourbillon 1920 Limited Edition is on sale now for CHF 7,500, with delivery scheduled for December when a special Années Folles evening will be held at the Villa Castellane to celebrate the delivery of the watches and announce the weekend excursion winner.