Following the initial success of its first tourbillon, BA111OD’s Chapter 4.1, The Veblen Dilemma, which has sold more than 600 pieces to date, the brand has launched its 40mm version.
This bestseller – entirely designed and produced in Switzerland, with the renowned watch designer Olivier Mory – integrates NFC technology into the watch glass.
Since 2019, Thomas Baillod, the daring entrepreneur at the helm of BA111OD, has been shaking up the conventions of watchmaking, which are sometimes too conservative for his taste.
After rethinking the margins linked to distribution channels and demonstrating that it was possible to innovate in the watchmaking industry’s business model, he went even further by combining one of the most prestigious watchmaking complications, the tourbillon, with a technological feat: the very first NFC-connected sapphire crystal in the history of watchmaking.
This convergence of art and technology strengthens the bond with customers and pushes the boundaries of the customer experience.
With the Chapter 4.5 “The Veblen Dilemma” Tourbillon, BA111OD combines the quintessence of Swiss haute horlogerie with customized services for its clients.
A perfectly unisex design
In response to numerous requests, BA111OD introduces the all-new 40mm case size for the Chapter 4.5 “The Veblen Dilemma “* Tourbillon, offering a perfectly unisex design.
This versatile size ensures that both men and women can enjoy the elegance and sophistication of this extraordinary watch.
The Chapter 4.5 “The Veblen Dilemma “* Tourbillon, with its contemporary beauty and high-end finishes, embodies the excellence of fine watchmaking.
With a 40mm grade 5 titanium case with an exclusive tantalum grey DLC treatment, a hand-wound movement and a 105-hour power reserve, this exceptional timepiece demonstrates BA111OD’s commitment to quality and innovation.
