Swarovski has joined rival fashion giants Michael Kors and Kate Spade to slug it out in the smartwatch world this year.
Fossil Group has gone all-in on the smartwatch movement, hoping the build on the early momentum of Fossil Q and Michael Kors Access with regular upgrades and new models in 2017.
Kate Spade, another fashion brand that has its watches produced under license by Fossil, entered the fray ahead of Christmas with the launch of its Black and Rose smartwatch, priced at £229 on the Kate Spade New York website.
Swarovksi has promised to reveal the design of its 2017 smartwatch collection at Baselworld, but its technology partner, Qualcomm told tech journalists at the Las Vegas Consumer Electronics Show this week that it would be providing the chipset for the watches.
It is also known that the watches will adopt the Androidwear platform and will be designed for ladies, according to a teaser video released by Swarovski.
Swarovski has been steadily building its reputation in the traditional watch world, including reaching out to British retailers by sponsoring the WatchPro Hot 100 in 2014.