Since 1853 wins distribution of iTime brand

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Distributor Since 1853 has won the UK distribution of Italian watch brand iTime which it will introduce to the trade at The Jewellery Show London next month.

The watch brand is the brainchild of Italian designer and architect Alessandro Baldieri and had set its sights on the UK in 2012 after launching in 2011, as reported by WatchPro sister publication Professional Jeweller in January.

The iTime brand features fashion-forward watch designs made with solid carbon fibre cases and fitted with Swiss or Miyota movements.

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Since 1853 business development director Pete Carmichael said: “I am delighted to have secured this very exciting brand for the UK market. The incredible designs, build quality and retail price point will make the iTime brand a great success here in the UK. The brand is perfect for all retail jewellers and the watches will appeal to a wide customer demographic.”

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