Pocket Watches, which was launched by distributor Peers Hardy in April this year, has enjoyed sky high sales onboard British Airways flights, the company says.
The fashion watch brand was first listed in BA’s Highlife magazine in July, and immediately became a best-selling ladies watch, according to Peers Hardy’s Virginia Harry.
As a result, Tourvest, which operates inflight shopping services for 13 international airlines including British Airways, South African Airways and Kenya Airways, will list Pocket Watches on several other long haul routes.
“Due to our strong relationship and consistent representation across a number of brands in the BA Highlife magazine, Tourvest supported us with the worldwide exclusive launch of Pocket on their long haul routes. The featured model is from the Rond Chrono Medio collection with rose gold tone case and purple aluminium bezel and purple ‘teju’ lizard print leather strap,” Harry told WatchPro.
From next month, the same watch will also be listed in Highlife magazine on all British Airways short haul routes from October, and a second model from the collection will be added from January next year.