The first edition of Oracle, a new luxury lifestyle magazine specialising in watches, is out this month with journalist Simon Mills at the helm as editor.
The magazine’s main partner will be watch boutique Frost of London, on London’s Bond Street, and officially launches today.
Dino D’Auria, co-founder of Frost of London, said: "There is no other store like Frost – we spot trends and up-and-coming brands while the rest of the industry plays catch up. Now we have a magazine that connects directly with our fashionable and forward-thinking customers."
Mills, who has written for the Sunday Times, the Financial Times, GQ, Tatler, Vogue and Wallpaper over the last 25 years, said: "After an uncertain few years, the wristwatch and luxury goods market is thriving once again. New models and marques are emerging on an almost daily basis, giving the older, more established brands a run for their money, challenging conventional wisdom and aesthetics. It’s a very exciting time for the horology business and the perfect time to launch a new watch magazine."
Contributors to the launch edition include watch journalists Ken Kessler and Jess Diamond.
Oracle will also cover motoring, jewellery, sailing, fashion, fine dining and travel aiming to guide its readership through “prophetic, visually stunning” content and, as the name implies, offer an insight into the “trends and brands of tomorrow”.
Frost of London’s previous magazine partnership with Tempus magazine has now ceased and the magazine was sold by publishers Aston Greenlake to Curve Content in January.