Distributor Argento Fine Products is launching watch company Dietrich 1969 in the UK.
The ‘compact’ collection of three powerful, futuristic Swiss models, all with an RRP under £1,000, have been designed by Emmanuel Dietrich.
Dietrich has 20 years experience as a product designer which included watch designs for Hermes, Technomarine, Louis Vuitton and Calvin Klein before founding the Dietrich 1969 brand in 2009 in Zug, Switzerland.
Frost of London is the first UK retailer to take on the collection.
The collection uses ergonomic case designs of micro-bead blasted steel, automatic movements, sapphire crystals, open dials, high contrast Super-LumiNova indices and easily interchangeable straps that thread through the watch case. The first model, the OTC-A01 is available in three colour combinations.