In the extremely competitive world of high-end luxury retail, there is one golden rule: Location. Location. Location! Yet, with their unexpected move from London’s most famous luxury retail thoroughfare Bond Street around the corner to a six storey townhouse on Brook Street, Frost of London has thrown the rule book out the window.
T-shirt sponsorship lands Frost with an order for a £500,000 diamond version from a member of the Saudi Arabian royal family.