Maurice Lacroix has appointed a new UK sales manager to handle business in northern England, Scotland and Northern Ireland.
Kyle Wilson joined Maurice Lacroix’s UK operation this month and will work closely with UK & Ireland sales director Matthew LeFevre.
Wilson brings experience of working in the northern part of England and Scotland and has previously worked at Burton McCall’s watch division and Swatch Group.
He will take over sales responsibility in these regions with a view to supporting current accounts including Fattorini in Harrogate and Jura Watches, Leeds, as well as building new business in these areas.
Maurice Lacroix’s strategy in recent years has focused on its volume business by reintroducing Eliros, updating the Les Classiques and launching the new Fiaba round collection for ladies. Wilson’s appointment represents the latest investment in ‘steady business growth’ of the UK market.
The Maurice Lacroix brand was put up for sale in July by owners DKSH Holding AG, who are seeking to exit watch production altogether.