House of Dior to launch on New Bond Street

Photo credit: Ignasi Monreal

Pre-eminent luxury brand Dior has announced the launch of the new House of Dior, which opens at 160-162 New Bond Street early this month.

Set across four floors, the store represents a significant expansion of Dior in the UK and will offer an extensive range of all of the brands products under one roof for the first time in the UK.

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Peter Marino has designed the maison and has attempted to combine Christian Dior’s favoured design codes with iconic British architecture.

To celebrate its arrival in London, a series of exclusive products inspired by the union jack motif will be available in store which includes a limited-edition collection of watch pieces. The selection draws on the colour associations of the British flag, creating a signature for the offering of uniquely-hued models.



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