British watch brand Elliot Brown got a surprise when it attended a function at the Foreign & Commonwealth office to mark the close of the Clipper Round The World Yacht Race – by inadvertently discovering that it features in the government’s landmark ‘GREAT’ campaign.
The GREAT Britain campaign showcases the best of what the UK has to offer to encourage overseas visitors to do business, invest and study in the UK. The initiative is global in reach but the main target markets are China, Hong Kong, India, USA, Korea, Indonesia, Brazil and Mexico.
Co-founder Ian Elliot said the brand had heard a whisper that its Clipper Limited edition watch might be part of the campaign collateral, but it wasn’t until spotting a giant poster displaying the model in all its glory that it realised it was true.
“The GREAT campaign is a partner and sponsor of the Clipper Round The World Yacht Race and as the official timing partner we met previously at the Foreign & Commonwealth Office at one of the great Clipper receptions. We obviously left a good impression!” he told WatchPro.
The government claims the GREAT campaign has already secured confirmed economic returns of £1.9 billion for the UK since its launch.
Although it is not clear how widely the Clipper watch image is being shared or how many countries it will reach, Brown said the company was just delighted to be involved.
“Being featured by the GREAT campaign gives us international visibility, perfect for us as a British brand and with the credibility of the British government behind the campaign. We work tirelessly to expose the brand to the right audiences and this is a nice little feather in the Elliot Brown PR cap.”