The secretive Goldgena Project, which aims to lift the lid on the secrets of Swiss watchmaking, has revealed its team for the first time.
The project is run by a small watch design workshop called Cosanova and is currently made up of three people, including founder and designer Claudio d’Amore.
The company attributes its previous (and ongoing) mystique on a desire to place the emphasis on its product and approach rather than its people. It also admits that the other reason was simply to kindle curiosity.
The Goldgena Project has been successful in attracting attention thus far. At the time of writing, more than 3,500 people have signed up, and its website is recording more than 28,000 visits and 45,000 views every month.