Zenith is building on its reputation as one of the most female-friendly watch brands with the creation of a unique Chonomaster in pink that will be auction in New York to raise money for Susan G. Komen, the world’s leading breast cancer awareness organisations.
Phillips is hosting the sale from June 10-11 in person and online, with 100% of the hammer price going to the charity.
The auction is just the latest in a line of initiatives from Zenith supporting breast cancer and other female causes.
The company made a Chronomaster Original Pink edition in October 2022, with a portion of the sales donated to Susan G. Komen. It has also held a number of Met the Dreamhers events around the world where female empowerment issues are discussed.
“Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years,” says Zenith CEO Julien Tornare.
Komen’s SVP of Corporate Partnerships, Sarah Rosales, adds: “Zenith has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable. With Zenith’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and we’re beyond grateful for their support.”
The one of one Chronomaster Original Pink for Susan G. Komen is set with diamond-set lugs similar to the brand’s iconic A386.
It comes in a gender-neutral 38mm steel case housing an El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement.
It goes to auction with an estimate of $8,000 to $16,000.
How can a watch case be described as ‘gender neutral’? Ridiculous.