Watches of Switzerland Group has opened its first Longines boutique, right in the heart of Glasgow city centre.
Located on Buchanan Street, the Longines boutique aims to create the ideal opportunity to discover the world of Longines and its vast range of timepieces from the well-known Longines DolceVita and La Grande Classique de Longines to the popular new 2022 launch of the Longines Spirit Zulu Time.
This is in addition to the Watches of Switzerland Group exclusive HydroConquest set which enables clients to buy the watch with a bracelet and interchangeable NATO strap.
From the outside, the core values of the winged hourglass company are highlighted by a façade, giving pride of place to a selection of carefully selected timepieces.
Inside, a refined yet welcoming interior awaits showcasing the elegant style of the brand.
With rich dark mahogany cabinetry, a custom-made navy-blue diamond padded back wall and plush cream leather accents; the boutique is an intimate invitation to be immersed in the world of Longines, with a historic discovery wall detailing iconic references to the brand’s universe, its long-standing passion for equestrian sports and aviation.
Matthias Breschan, Longines CEO, said: “This new Longines boutique is an important step in the development of the brand in the UK market. We are extremely proud to collaborate with our longstanding partner The Watches of Switzerland Group in offering our customers the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers.
“We attach great importance to making every effort to ensure that each visit is a unique and special experience.”
While Craig Bolton, President of the Watches of Switzerland Group in the UK & Europe, said “We are delighted to have opened our first Longines mono-brand boutique in Glasgow, in the heart of the luxury watch retail area, on Buchanan Street.
“This is a great opportunity for the business to strengthen the existing partnership with Longines and for our clients to benefit from a greater product offering and the expertise of our brand specialists. We look forward to this being the first boutique of many for the brand with the Watches of Switzerland Group.”
