With wealthy tourists stuck overseas and most office workers stranded in their bedrooms, central London’s prime luxury retail streets remain stuck in the long shadow of the covid quarter.
That has not stopped The Watches of Switzerland Group continuing its investment in Rolex real estate, and this month opened a new monobrand showroom for Switzerland’s biggest watchmaker within its Watches of Switzerland flagship showroom on Brompton Road in Knightsbridge.
The 1,377 sq. ft Rolex showroom faces tough competition in Knightsbridge.
Bucherer runs Europe’s biggest Rolex boutique just across the street from Watches of Switzerland, and Harrods reconfigured its Fine Watch Room around a vastly expanded Rolex space on the ground floor two years’ ago.
Bucherer, Harrods and The Watches of Switzerland Group have deep and longstanding relationships with Rolex, a brand for which securing the biggest and best allocations of the hottest watches is critical as demand continues to run well ahead of supply.
Continued investment in Rolex retail space is vital to bagging the latest Submariners, Daytonas, GMTs, Explorers, and Oyster Perpetuals, and WoSG will keep its place at the head of the queue with the Knightsbridge expansion that includes a new VIP area and event space on the upper floor and Rolex frontage to the street.
WoSG CEO Brian Duffy says the group is on a path of continual expansion in partnership with Rolex, and will open a City of London multibrand showroom anchored by the brand this side of Christmas. “We are extremely proud to be strengthening our partnership with Rolex with an enhanced Knightsbridge offering. The new Rolex showroom is the latest step in our partnerships focused expansion which will see further exciting advancements later this year with a new Rolex showroom in the brand new Watches of Switzerland showroom at London’s Broadgate,” he says.