The Watches of Switzerland Group has confirmed the opening of its new TAG Heuer boutique in the Midlands.
The new Nottingham-based store was announced via a social media post by the group.
As well as celebrating the opening, the LinkedIn post congratulated its Talent Team on ensuring everything was in place to ensure the opening went smoothly.
This move shows Watches of Switzerland’s continued commitment to expansion in the UK whilst it’s CEO sets his sights on the US market.
Last November the brand saw its first two major openings in the states with new flagship showrooms for New York and Las Vegas.
In January, WatchPro caught up with CEO Brian Duffy and discovered how he thinks his proven formula of large, luxurious destination stores underpinned with kingmaker brands like Rolex and Patek Philippe will grab a large slice of a growing pie in the relatively underdeveloped US watch market.
Read the full story interview here: