The crowds were back at Watches and Wonders this year and brand ambassadors put in appearances at Palexpo as well.
There was a definite bias towards sports stars, including retired former world number one tennis player and Rolex testimonee Roger Federer.
David Beckham brought his magnetism to paymaster Tudor with a flying visit, although then proceeded to post a picture of him wearing an off-book Rolex Daytona on social media.
Another former global soccer star, Brazilian striker Ronaldinho, wearing an off-message Louis Vuitton t-shirt swept through the hallowed halls.
And American-born freestyle skier Eileen Gu put in an appearance with IWC Schaffhausen CEO Christoph Grainger-Herr.
Chopard arguably hosted the biggest current superstar, when Hollywood acting royalty Julia Roberts stopped by.
Chopard is the first luxury Maison to roll out 80% recycled steel for all its steel watches, thus reducing its carbon footprint.
