Part of the success of the British Watchmakers’ Day was the widespread support for the event from traditional and social media players.
Every exhibitor at BWD, large or small, was an independent British-owned business. The majority were founded in the era of Instagram, TikTok and YouTube, and are naturals at promoting themselves via digital platforms and engaging with the current crop of pod and vodcasters.
Scottish Watches, which added YouTube reporting to its popular podcast last year, was on the spot at BWD doorstepping watch business owners and punters at the London show.
Tune in to hear the views of owners from the likes of William Wood, Zero West, Brooklands, Duckworth Prestex, Studio Underd0g, Fears, Elliot Brown, Vertex, Beaucroft, and Accurist.
